ISLA Santarém 17469

Web Content Management

• ApresentaçãoPresentation

  The Web Content Management course is part of the Digital Marketing and Electronic Commerce area, covering the fundamentals of content creation, from communication in the digital environment to content manipulation. Its scope includes theoretical knowledge of digital communication and content writing and control. Essential in the study cycle, it enables students to understand and apply key concepts in the creation and management of web content, preparing them for real challenges in the Marketing and Social Media sector. 
• ProgramaProgramme

  1. The Internet. The virtual environment: cyberspace, cyberculture and cyberlanguage. 2. Decline of the “gatekeeper” concept. 3. The relationship between traditional and virtual communication. 4. Reconfiguration of communication. 5. Digital sources and production routines. 6. Browsers and search engines. 7. Digital writing. 8. The lead. The body of the news, news selection, sources of information and their reliability. 9. Control of reading and entering pages and sites and the impact on content. 10. The new networked media. 11. Google, Google Alerts, Twitter, Reddit, RSS feeds, Tumblr, Blogspot, Wordpress, Posterous, Typepad, HTML Language, Flickr, Imgur, Twitpic, Vimeo, Twitter, Facebook , Google+, Dlvr.it, Feedburner, Yahoo Pipes, SEO, Tags, Google Insights for Search, Facebook Insights, Youtube Analytics, Google Analytics, Alexa, Firebug, Scribd, Tineye, Adsense, Adwords.
• ObjectivosObjectives

  The aims of the course are - Equip students with the knowledge to use online communication tools. - To discuss the challenges facing online communication. - To equip students with the ability to use the Internet as a source of research for their activities. - Analyze the structure of information sites. - Know backoffice techniques and the use of search engines. - Publish different types of content, properly optimized for search engines. - Learn formatting techniques for social networks. - Recognize the concept of feeds in social networks as a method of disseminating information. - Use Google's advanced search parameters, Twitter. - Understand the importance of document, video and image hosting sites. - Use images and videos with appropriate attribution.
• BibliografiaBibliography

  CABRERA, M.Angeles (2000). La Prensa Online, Cims CALLAHAN, Cristopher (1999). A Jornalist’s Guideto the Internet The Net as a Reporting. Bacon CEBRIAN, Juan Luis (2000). La Red, Grupo Santilla de Ediciones FURTADO, José Afonso, (2012). Uma ultura da Informação para o Universo Digital. Lisboa: Fundação FM dos Santos HARRINGTON, Susanmarie e al (1999). The Online Writing Classroom. Hampton Press KILIAN, Crawford (1999). Writing for the Web, Self - Counsel Press PAVLIK, John V. (2001). Jornalism and New Media, Columbia University Press SCHELEIN, Alan M. (1999). Find It Online – The Complet Guide to Online Research, Fax On NOCI, Javier Días, PALACIOS, Marcos (2007). Online Journalism: Research Methods Recursos Didáticos: Laboratório de informática, plataformas on line específicas, TGI Target Group index da Marktest
• MetodologiaMethodology

  The teaching methodology will be based on active methodologies such as case studies, gamification and PBL.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não