ISLA Santarém 16449

Tourism Markets and Products

• ApresentaçãoPresentation

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• ProgramaProgramme

  1. introduction 1.1 Concept of tourist destination 1.2 Types of tourist destinations 1.3 Competitiveness of tourist destinations   2.             The tourist product 2.1 Concept, components and characteristics 2.2 From tourist resource to tourist product 2.3 The life cycle of the tourism product 2.4 Strategic tourism products in Portugal 2.5.          The new profile of the tourist consumer and the emergence of new tourism products   3.             The tourist market 3.1 Concept and elements of the tourist market 3.2 Criteria for segmenting the tourist market: socio-demographic, geographical and product type 3.3 Types of tourist market 3.4 Trends and challenges in tourism markets   4. Tourism product development strategy 4.1. Analysing trends and opportunities in tourism 4.2. Assessing the competitive environment 4.3 Identifying market niches and segmentation 4.4 Creating authentic and memorable experiences 4.5 Testing and evaluating pilot products 4.6 Marketing and commercialisation strategies
• ObjectivosObjectives

  O1. To understand the concept and types of tourist destination and their importance in the tourism industry; O2. Define and explain the concept of a tourism product, including its key components and characteristics; O3. Identify the strategic tourism products in Portugal and discuss their contribution to tourism in the country; O4. Define the concept of the tourist market and its essential elements and assess current trends and challenges in tourist markets; O5. Develop strategies to create authentic and memorable experiences.
• BibliografiaBibliography

  - Costa, C., Brandão, F., Costa, R. & Breda, Z. (eds.) (2014). Produtos e Competitividade do turismo na lusofonia - Vol II, Lisboa: Escolar Editora. - Silva, J. (2017). O Planeamento de Produtos turísticos. In Silva & Umbelino (Eds), Planeamento e Desenvolvimento turístico, pp.197-218. Lidel, Lisboa. - Turismo de Portugal, IP. (2017). Estratégia Turismo 2027. Lisboa: Turismo de Portugal. - World Tourism Organization [UNWTO] (2011). Handbook on tourism product development. Madrid: UNWTO. - World Tourism Organization [UNWTO] (2018). A Practical Guide to Tourism Destination Management. Madrid: UNWTO.
• MetodologiaMethodology

  The teaching approach adopted is based on the active method: Presencial: 1. theoretical-practical teaching: 2. Laboratory practice: Technical visits that provide a direct and immersive experience, allowing students to observe, interact and learn from professionals and environments in the tourism sector; Field research on tourism markets and products; Critical analysis of case studies related to tourism markets and products and debate in the classroom; Development of innovative tourism products that solve problems and gaps in the tourism market. 3. Simulated practice: Scenarios and activities that allow students to explore real-world situations related to the identification and development of tourism products, applying theoretical concepts and developing practical skills. Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving concrete problems and group dynamics.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

  Exemplo:

  Descrição	Data limite	Ponderação
  Teste escrito	16/12/2025	30%
  Trabalho 1	28/10/2025	20%
  Trablho 2 (relatório + defesa)	06/01/2026	35% (20%+15%)
  Trabalho em aula		15%

   

  Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...