ISLA Santarém 24130

Marketing for International Business

• ApresentaçãoPresentation

  ---
• ProgramaProgramme

  ---
• ObjectivosObjectives

  ---
• BibliografiaBibliography

  Alon, I., Jaffe, E., Prange, C., Vianelli, D. (2021). Global Marketing - Strategy, Practice, and Cases (3ª ed.). Routledge. Cateora, P. R., Gilly, M. C., & Graham, J. L. (2013). International Marketing (15th ed.). New York: McGraw-Hill/Irwin. Kotabe, M., & Helsen, K. (2016). Global Marketing Management (7th ed.). New Jersey: Wiley. Silva, S., Meneses, R. & Pinho, J. (2019). Marketing Internacional-Negócios à Escala Global. Coimbra
• MetodologiaMethodology

  PBL, Project-based learning will be aplied
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não