ISLA Santarém 21566

Marketing and Sales

• ApresentaçãoPresentation

  The socioeconomic analysis of the district highlights the potential for this training offer, with NERSANT identifying management and administration as priority areas. The TeSP in SME Management provides immediate specialisation and facilitates further studies, granting equivalences in degree programmes such as Human Resource Management, Business Process and Operations Management, or Commercial Management.
• ProgramaProgramme

  .
• ObjectivosObjectives

  The objectives of the course unit are: Identify and explain the role of marketing in management and market development. Identify, assess, and analyse the key environmental forces and market players. Identify essential sources and tools for market analysis. Distinguish between the consumer market and the business market. Develop market segmentation, differentiation, and positioning activities. Identify and develop marketing-mix variables, including product, pricing, distribution, and communication strategies.
• BibliografiaBibliography

  Anne T. Coughlan, Erin Anderson, Louis W. Stern, and Adel I. El-Ansary, Marketing Channels, 7th edition (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 2006) Ferreira, Bruno et. al (2012). Fundamentos de Marketing, Edições Sílabo. Kotler, P., & Keller, K. (2011). Marketing Management (14th Ed). NY: Prentice Hall Upper Saddle River Lindon, Dennis (2011). Mercator XXI - Teoria e Prática do Marketing, Dom Quixote. Zeithaml, V. , & Bitner, M. (2003). Marketing de Serviços: a Empresa com Foco no Cliente (2ª Ed). Porto Alegre: Bookman
• MetodologiaMethodology

  Active methodologies - Project Based Learning
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  6
• NaturezaNature

  Mandatory
• EstágioInternship

  Não