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ISLA Santarém 5029

Market Studies

Digital Marketing and Electronic Commerce
  • ApresentaçãoPresentation
    Discipline in the area of ¿¿marketing, fundamental in understanding the markets where companies operate
  • ProgramaProgramme
    1. Information and decision 2. Data sources – the SIM 3. Market studies – types and processes 4. The design of the market study 5. Implementation of the market study 6. Sampling 7. Sample size 8. Definition of methods: questionnaire and interview 9. Data collection 10. Supporting software 11. Data analysis and interpretation 12. Preparation and reporting 13. Market research applications
  • ObjectivosObjectives
    The objectives of the curricular unit are: - Present concepts related to market research. - Characterize the design of a market study. - Present the techniques inherent to market research as an instrument for collecting, processing and presenting information. - Use specific software to support market research. - Identify the main aspects of a final market study report.
  • BibliografiaBibliography
    Clow, Kenneth, Karen E. James (2011). Essentials Of Marketing Research Putting Research Into Practice, Sage Publications Inc. Mcgivern, Yvonne (2013). The Practice Of Market Research. Pearson Education Limited. Pessoa Lopes, J. L. (2011).Fundamental dos Estudos de Mercado. Edições Sílabo. Vicente, Paula (2012). Estudos de Mercado e de Opinião. Edições Sílabo. Frade, R. & Vieira, J. (2024). Plano Comercial de Vendas. Conceção, organização e gestão. Edições Sílabo. Lisboa.
  • MetodologiaMethodology
    - Flipped Class - PBL – Problem Based Learning
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não
  • AvaliaçãoEvaluation

     

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    7-01-2026

    50%

    1º Trabalho

    29-10-2025

    20%

    2º Trabalho

    10-12-2025

    30%