ISLA Santarém 5029

Market Studies

• ApresentaçãoPresentation

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• ProgramaProgramme

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• ObjectivosObjectives

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• BibliografiaBibliography

  Brace, Ian (2013). Questionnaire Design : How To Plan, Structure And Write Survey Material For Effective Market Research,  Kogan Page Lt Clow, Kenneth, Karen E. James Essentials Of Marketing Research Putting Research Into Practice, Sage Publications Inc. Malhotra, Naresh & Birks, David (2007), Marketing Research: an Applied Approach, Prentice-Hall, New York. Mcgivern, Yvonne (2013). The Practice Of Market Research, Pearson Education Limited.
• MetodologiaMethodology

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• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não