ISLA Santarém 17473

Integrated Digital Project

• ApresentaçãoPresentation

  The course unit "Digital Integrated Project," part of the 2nd year of the Higher Technical Professional course in Digital Marketing and E-commerce, aims to equip students with the skills to design and manage digital projects. Focusing on applying PMBOK methodologies, this unit covers scheduling, resource management, and risk control, encouraging prototyping and ensuring technical feasibility. Students develop practical skills essential for the job market, combining the creativity of Design Thinking with technical project management. This course is crucial in preparing students for the challenges of digital marketing and e-commerce, ensuring they can lead digital projects efficiently and innovatively.
• ProgramaProgramme

  Schedule the activities. Identify the necessary resources. Identify and/or anticipate possible obstacles. Outline strategies for monitoring and evaluating the process. Conduct the necessary research to gather information. Present the project, adapting the format(s) of the presentation to the audiences and spaces.
• ObjectivosObjectives

  The objectives of the course unit are: Detailed development of a project in a real or simulated context. Analyze the resources involved: human and financial, from a project execution perspective. Detail the different areas of the project in web communication. Structure the project around key strengths. Study the space and target audiences. Manage production support.
• BibliografiaBibliography

  [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)] [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)  
• MetodologiaMethodology

  Innovative methodologies in the teaching-learning process, like Case Studies, Collaborative Work, and Problem-Based Learning (PBL), promote active and hands-on learning. Case Studies allow students to apply theoretical concepts to practical situations, helping them make informed decisions. Collaborative Work encourages teamwork, improving communication and team management skills. PBL, on the other hand, challenges students with real-world problems, fostering autonomy and critical thinking. These approaches are key to building practical skills and preparing students for real-world challenges in the job market.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  6
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

  Exemplo:

  Descrição	Data limite	Ponderação
  Frequência	24.11.2025	40%
  Projecto	22.01.2026	60%