ISLA Santarém 17473

Integrated Digital Project

• ApresentaçãoPresentation

  The Integrated Digital Project course unit aims to develop competences in the design, planning, management, monitoring and evaluation of digital projects in real or simulated contexts, integrating technical, strategic and operational knowledge. Its scope includes the definition of objectives, project structuring, scheduling, management of human and financial resources, risk identification, execution control, quality, feasibility and communication of results. Within the study programme, the course has an integrative and applied role, establishing a transversal connection with Design Thinking, which supports research, problem definition and solution validation, and with E-Commerce, which deepens the business model and digital transaction. The course therefore consolidates learning through a project-based approach, fostering autonomy, critical thinking, collaboration, evidence-informed decision-making and preparation for professional contexts in Digital Marketing and E-Commerce.
• ProgramaProgramme

  The syllabus is structured around the progressive and integrated development of the project. It includes the scheduling of activities, understood as the temporal organisation of the work to be carried out, and the identification of the resources required for project implementation. It also covers the identification and/or anticipation of possible obstacles, articulated with the definition of strategies for monitoring and evaluating the process. The syllabus further includes the research required to gather the necessary information for project development. The learning pathway culminates in the presentation of the completed project, ensuring that the presentation format(s) are adapted to the different audiences and spaces in which the presentation takes place.
• ObjectivosObjectives

  By the end of the course unit, students should be able to develop, in a structured, well-founded and progressively autonomous manner, a project in a real or simulated context; critically analyse the human and financial resources involved from a project implementation perspective; detail, with functional coherence, the different areas of the project within web communication; structure the project around key driving forces, establishing consistent relationships among its elements; and study the space and target audiences, appropriately integrating the management of production support. These objectives guide the acquisition and mobilisation of knowledge, applied skills and competences in integration and decision-making, within a learning pathway articulated with Design Thinking and E-Commerce, while preserving the specific educational scope of Integrated Digital Project.
• BibliografiaBibliography

    
• MetodologiaMethodology

  The course adopts active, student-centred methodologies focused on solving authentic problems. Case Study, Problem-Based Learning (PBL) and Collaborative Work promote the integrated mobilisation of knowledge, evidence-informed decision-making and the development of digital project management competences. Learning is organised around a transversal project articulated with Design Thinking and E-Commerce, in which students address the same challenge from complementary perspectives: understanding and validating the solution, business model and transaction, planning and execution. Progression is supported by research, prototyping, planning, monitoring and reflection, with regular teacher feedback and the use of digital tools. This approach fosters autonomy, critical thinking, cooperation, iterative learning and the transfer of knowledge to real or simulated professional contexts.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  6
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Avaliação - Instrumentos e Parâmetros de Avaliação	Ponderação
  Atividades individuais ao longo do semestre - tarefas de aplicação, análise de casos, utilização de instrumentos de gestão, justificação de decisões, reflexão crítica e acompanhamento progressivo da aprendizagem, realizadas preferencialmente através do Moodle.	20%
  Frequência individual - prova de avaliação dos conhecimentos teóricos e conceptuais, privilegiando compreensão, interpretação, aplicação e tomada de decisão perante situações ou casos de gestão de projetos digitais.	40%
  Projeto de semestre - Projeto Integrado Digital - desenvolvimento do Projeto Transversal, incluindo Pacote de Transição DT → PID, estruturação e planeamento do projeto, âmbito, requisitos, entregáveis, cronograma, recursos, responsabilidades, orçamento, riscos, qualidade, monitorização, implementação, dossiê final, apresentação e defesa.	40%
  Total	100%