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ISLA Santarém 15868

E-Marketing and Electronic Commerce

Business Processes and Operations Management
  • ApresentaçãoPresentation
    #
  • ProgramaProgramme
    1. Electronic commerce - characterization, historical development and current situation 2. The electronic business - organizational impact, the network economy 3. Business models in the context of Web 2.0 4. The e-business reengineering of business processes - the automation of back-office 5. E-business plan 6. The mobile business - characterization, major applications, mobility 7. E-marketing - the new paradigm 8. E-marketing strategies - tools and applications 9. E-mail marketing - key features, strategies and implementation 10. The social media marketing - current importance and main tools
  • ObjectivosObjectives
    The objectives of the curricular unit are: O1. Presenting the historical evolution of e-commerce; O2. Know the current context of e-commerce and e-marketing; O3. Presenting models e-commerce; O4. Discuss the consequences for companies that want to participate in this new channel for customer relationships and in particular with regard to the mobile business; O5. Provide students with the knowledge to develop a business plan to implement the e-commerce; At the end of the course students should be able to: C1. Demonstrate skills for the development of an e-marketing strategy; C2. Develop a business plan for the implementation of e-commerce.
  • BibliografiaBibliography
    Chafdey, Dave (2011). E-Business and E-Commerce Management, Strategy, Implementation and Practice: Pearson Education Limited Laudon, Kenneth C. & Jane P. (2007) Managing the Digital Firm, Pearson Prentice & Hall Stenger, Thomas & Lajoinie S. (2011). E-Marketing & E-Commerce; Concepts, Outils, Pratiques, DUNOD Turban et. al (2010) Electronic Commerce. A Managerial Perspective, Pearson Prentice & Hall  
  • MetodologiaMethodology
    PBL – Project based Learning.(1) PROJECT-BASED LEARNING
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    7
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não
  • AvaliaçãoEvaluation

    Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação
    Trabalhos em aula Durante o semestre 20%

    Momento de Avaliação I (Trabalho de Grupo)

    06-11-2025

    30%

    Momento de Avaliação Final (Trabalho de Grupo)

    22-01-2026

    50%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...