ISLA Santarém 13158

E-commerce

• ApresentaçãoPresentation

  The E-Commerce Course Unit explores the impact of digital transactions on the business environment. It seeks to enable students to understand and strategically use the internet to boost business through e-commerce and its structure, as well as through the use of tools. This will result in students being able to implement e-commerce and other marketing strategies.
• ProgramaProgramme

  1. E-commerce – characterization, historical evolution, and current situation 2. E-business – organizational impact, the network economy 3. E-business models in the context of Web 2.0 4. E-business reengineering of business processes – back-office automation 5. The e-business business plan 6. Mobile business – characterization, main applications, mobility 7. E-marketing – the new paradigm 8. E-marketing strategies – tools and applications 9. Email marketing – main characteristics, strategies, and implementation 10. Social media marketing – current importance and main tools
• ObjectivosObjectives

  - Present the historical evolution of e-commerce. - Characterize e-commerce. - Understand the current context of e-commerce and e-marketing. - Present e-commerce models. - Discuss the consequences for companies that want to participate in this new channel of customer relations, particularly with regard to mobile business. - Develop a business plan to implement e-commerce.
• BibliografiaBibliography

  Chafdey, Dave (2011). E-Business and E-Commerce Management, Strategy, Implementation and Practice. Pearson Education Limited Laudon, Kenneth C. & Jane P. (2007). Managing the Digital Firm. Pearson Prentice & Hall. Stenger, Thomas & Lajoinie S. (2011). E-Marketing & E-Commerce; Concepts, Outils, Pratiques. Dunod. Turban et. al (2010). Electronic Commerce. A Managerial Perspective. Pearson Prentice & Hall
• MetodologiaMethodology

  Active methodologies will be used in classes to make them more dynamic, with the aim of consolidating the knowledge acquired. Some of the methodologies are: gamification; PBL (Project Based Learning); flipped classroom; and case studies.  
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  6
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Os alunos serão avaliados por via de 3 elementos de avaliação.

  A aprovação à UC requer que o aluno realize, obrigatoriamente, a frequência e o projeto. As atividades letivas em aula será um elemento de avaliação contínuo no semestre. 

  Descrição	Data limite	Ponderação
  Momento de avaliação teórica (Frequência)		25%
  Projeto Individual/Grupo		40%
  Atividades Letivas		35%