ISLA Santarém 27981

Digital Technologies and Business Communication

• ApresentaçãoPresentation

  The Digital Technologies and Business Communication course unit aims to develop the digital and communication competences required for professional performance in contemporary organisational contexts. Its scope combines the use of digital and collaborative tools, particularly Microsoft 365 and Google Workspace, with the production of written, oral and digital business communication. It covers professional reports, presentations and e-mails, digital presence and reputation, cybersecurity, data protection, intercultural communication and digital ethics, while also integrating applications of Generative Artificial Intelligence. Within the Higher Professional Technical Course in Accounting and Management, the course is particularly relevant for fostering critical, secure, ethical and strategic uses of technology and communication, thereby strengthening efficiency, collaboration and the quality of professional practice.
• ProgramaProgramme

  The syllabus is structured around seven core areas: 1. Digital tools, focusing on Microsoft 365 and Google Workspace; 2. Written, oral and digital communication; 3. Professional reports, presentations and emails; 4. Social media and corporate reputation; 5. Cybersecurity and data protection; 6. Intercultural communication and digital ethics; 7. Generative Artificial Intelligence (GenAI) applied to multilingual business communication, the creation of reports and presentations, and deepfake detection.
• ObjectivosObjectives

  By the end of the course unit, students should be able to: Use digital technologies and collaborative tools appropriately in academic and professional contexts. Produce effective and professional business communications. Apply good cybersecurity and GDPR practices. Recognise digital communication as a strategic factor within organisational contexts. Use Artificial Intelligence for ethical and effective communication. These learning outcomes support the integrated development of knowledge, skills and competences applicable to business communication in digital environments.
• BibliografiaBibliography

  ENISA. (2023). Cybersecurity for SMEs. Lambert, J. & Frye, C. (2021). Microsoft Office Step By Step (Office 2021 And Microsoft 365). PEARSON EDUCATION.  
• MetodologiaMethodology

  Teaching and learning methodologies follow an active, experiential approach oriented towards professional contexts. Project-Based and Problem-Based Learning, case studies, simulations, flipped classroom strategies and collaborative learning are prioritised, supported by Microsoft 365 and Google Workspace. Activities involve the production of documents, reports, presentations, professional e-mails and digital content, fostering practical application, autonomy and informed decision-making. Formative feedback, peer assessment and the e-portfolio support self-regulation and reflection on performance. Generative AI is explored in a guided, critical and ethical manner, linking communication efficiency with information verification, data protection, cybersecurity and digital responsibility.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Instrumento de avaliação	Parâmetros de avaliação	Ponderação
  Atividades práticas	Realização de atividades individuais e/ou colaborativas ao longo do semestre, orientadas para a aplicação dos conteúdos da UC. Avaliam a utilização adequada de ferramentas digitais, a resolução de problemas, a comunicação empresarial, a qualidade técnica das produções, a capacidade de análise e a aplicação de boas práticas de segurança, ética e utilização responsável das tecnologias digitais.	30%
  Frequência	Prova individual destinada a avaliar a compreensão, mobilização e aplicação dos conhecimentos fundamentais desenvolvidos na UC, incluindo tecnologias digitais, comunicação empresarial, reputação digital, cibersegurança, proteção de dados, ética digital e Inteligência Artificial Generativa.	30%
  Portefólio digital / Projeto aplicado	Desenvolvimento progressivo de um portefólio digital integrador, individual ou em grupo de acordo com o enunciado definido pelo docente, reunindo evidências das competências adquiridas e produtos de comunicação empresarial desenvolvidos ao longo do semestre. São considerados a qualidade técnica e comunicacional, integração das ferramentas digitais, coerência, criatividade, adequação ao contexto organizacional, rigor, capacidade de fundamentação e qualidade da apresentação e defesa final.	40%
  	Total	100%