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ISLA Santarém 13310

Digital Platforms and Social Networks

Digital Marketing and Electronic Commerce
  • ApresentaçãoPresentation
    The course unit "Digital Platforms and Social Networks," part of the TESP program in Digital Marketing and E-commerce, delves into the mechanisms and structures of digital platforms that define the new frontiers of communication and marketing. Covering established social networks to emerging tools, this discipline equips students with in-depth knowledge to manage and optimize digital presence, creating effective communication strategies. The domains of intervention include characterizing social networks, analyzing digital platforms, developing digital strategies, and critically reflecting on technological evolutions. The inclusion of this unit in the study program is essential, given the central role of the digital area in current commercial and communicational dynamics, preparing students to face market challenges and shaping them into competent and adaptable professionals.
  • ProgramaProgramme
    The Web as a Communication Tool Theory of Digital Networks with Communication Platforms Web 2.0 From Communication Platforms to Social Networks The Facebook Phenomenon Web 3.0
  • ObjectivosObjectives
    The objectives of the course unit are: To characterize social networks and their significance for marketing functions. To identify digital platforms associated with social networks. To develop knowledge about various digital platforms and their characteristics. To utilize tools that enable communication on major social networks.
  • BibliografiaBibliography
    Bolter, Jay David, (2001), Writing Space, Computers, Hypertext and the remediation of Print, Lawrence Erlbaum Associates, Publishers, 2ª edição. Brink, T., Gergle D., Wood S.D., (2001) Usability for the Web: Designing Web Sites that Work, Morgan Kaufmann. Garrett, J. J. (2003), The Elements of User Experience, User Centered Design for the Web, New Riders, Aiga. Garrand, T., (2001), Writing Multimedia and the Web, Focal Press, 2ª edição. Krug, S. (2000) Don't Make Me Think! A Common Sense Approach to Web Usability, Lenk & Krzysztof, K. e P. (2001), Mapping Web Sites, RotoVision. Lopuck, L. ,. (1996). Designing Multimedia, Peachpit Press, Berkeley.
  • MetodologiaMethodology
    Innovative methodologies supporting the teaching-learning process emphasize active approaches, such as Case Studies and Project-Based Learning. These techniques place students at the center of the educational process, encouraging direct interaction with the study material and fostering a deeper understanding through practical experience. By applying theoretical knowledge to real or simulated situations, students develop critical and analytical skills, enhancing their problem-solving capabilities and teamwork abilities. This type of active learning is crucial for preparing students for future professional challenges, making them more adaptable and effective in their fields of work.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não