ISLA Santarém 17471

Design Thinking

• ApresentaçãoPresentation

  The Design Thinking course aims to equip students with a creative approach to solving problems and turning challenges into opportunities. Its scope involves developing innovative and sustainable solutions, applicable to the business sector and product and service development. The course focuses on design methodologies to identify user needs, using techniques such as Empathy Mapping and Customer Journey. Key areas include prototyping and validating ideas with real users. This course is essential in the study program as it prepares students for the job market, providing them with practical skills to solve complex problems and create innovative solutions.
• ProgramaProgramme

  Introduction to Design Thinking. Integration with various academic disciplines. Key fundamentals. Double Diamond. Design Challenge. Presentation of the challenge. Creation and identification of work groups. Research and Exploration. Planning the exploratory phase. Fieldwork for research and building empathy. Gaining insights and defining the Point of View. Mappings. Persona Map. Customer Journey Mapping. Stakeholder Map. Visualization of Ideas. Application of brainstorming tools. Validation of key ideas for problem-solving. Service Scenario Mapping. Rapid Prototyping. Selection of prototypes to be tested (products and/or services). Creation of prototypes using manual techniques and limited materials. Presentation and Pitch of prototypes from the various work groups.
• ObjectivosObjectives

  The objectives of the course unit are: To equip students with a new way of thinking and approaching problems/challenges creatively and innovatively, turning them into genuine opportunities. To provide exposure to tools that explore the creative process and create value throughout the entire chain of delivering a specific service or product, or even in the creation of a business model.
• BibliografiaBibliography

  Brown, Tim (2018). Design Thinking: Uma metodologia poderosa para decretar o fim das velhas ideias. Atlas Books. Melo, A. Abelheira, R. (2015). Design Thinking & Thinking Design: Metodologia, ferramentas e uma reflexão . Novatec Editora.
• MetodologiaMethodology

  In the Design Thinking course unit, innovative methodologies are used to support the teaching-learning process, such as Case Studies, Collaborative Work, and Problem-Based Learning (PBL). These approaches promote active student participation, encouraging them to apply theoretical knowledge to practical scenarios. Case Studies present students with real or simulated situations, challenging them to develop creative solutions. Collaborative Work strengthens team spirit, essential for success in business projects, while PBL stimulates critical thinking and independent problem-solving. Additionally, the use of digital tools like Figma allows students to quickly test and improve prototypes, ensuring iterative and practical learning.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

  Exemplo:

  Descrição	Data limite	Ponderação
  Frequência	27.11.2025	40%
  Projecto Design Thinking	19.01.2026	60%