ISLA Santarém 17471

Design Thinking

• ApresentaçãoPresentation

  The Design Thinking course unit develops students' ability to understand complex problems, identify user needs and transform challenges into opportunities for innovation. Its field of action combines applied research, creativity, ideation, prototyping, testing and iteration, linking human-centred methodologies with Digital Marketing and E-Commerce contexts. Its main areas of intervention include research and exploration, empathy building, problem definition, persona, stakeholder and customer journey mapping, idea generation and selection, service scenario design, and the validation of solutions with real users. The course is particularly relevant within the study programme because it fosters critical thinking, collaboration, autonomy, experimentation and evidence-based decision-making, preparing students to design innovative digital solutions that are desirable, feasible and oriented towards value creation.
• ProgramaProgramme

  The curricular unit is organised into six syllabus areas: (1) Introduction to Design Thinking, including its positioning across different academic disciplines, key foundations and the Double Diamond; (2) Design Challenge, covering presentation of the challenge and the creation and identification of working groups; (3) Research and Exploration, focused on planning the exploratory stage, fieldwork for research and empathy building, obtaining insights and defining the Point of View; (4) Mappings, through Persona Map, Customer Journey Mapping and Stakeholder Map; (5) Visualisation of Ideas, using brainstorming tools, validation of key ideas for solving the problem and Service Scenario Mapping; and (6) Rapid Prototyping, including selection of the prototypes to be tested, for products and/or services, their development using manual techniques and limited materials, and the presentation and pitch of the prototypes developed by the different working groups.
• ObjectivosObjectives

  Equip students with a renewed way of thinking and approaching problems and challenges, framing them through a creative and innovative perspective that enables them to be recognised and transformed into opportunities. Provide structured exposure to tools for exploring the creative process and creating value, considering their use throughout the entire delivery chain of a specific service or product, as well as in processes aimed at creating a business model. The intended learning is therefore organised around the two dimensions defined for the course unit: a creative and innovative approach to challenges, and exposure to tools that support the creative process and value creation.
• BibliografiaBibliography

  Brown, Tim (2018). Design Thinking: Uma metodologia poderosa para decretar o fim das velhas ideias. Atlas Books. Melo, A. Abelheira, R. (2015). Design Thinking & Thinking Design: Metodologia, ferramentas e uma reflexão . Novatec Editora.
• MetodologiaMethodology

  The Design Thinking course adopts an active, experiential and student-centred approach, combining Problem- and Challenge-Based Learning, case studies, collaborative work and project development. Learning is organised through iterative cycles of research, definition, ideation, prototyping, testing and reflection, enabling students to mobilise knowledge in real or simulated contexts. Field research, co-creation, formative feedback, peer assessment and tutorial support foster autonomy, critical thinking, creativity and evidence-informed decision-making. Digital tools, particularly Figma/FigJam, support visualisation, prototyping and collaboration. Generative AI may be used to support exploration, organisation and critique of ideas, provided that its use is transparent, ethical and verified, and never replaces student authorship, evidence or reasoning.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Instrumento / Componente	Parâmetros de avaliação	Ponderação
  Atividades realizadas no Moodle	Aplicação e consolidação progressiva dos conteúdos da UC através de atividades individuais de análise, interpretação, reflexão e aplicação de ferramentas de Design Thinking.	20%
  Frequência individual	Avaliação individual da compreensão, interpretação e aplicação dos conceitos, princípios, processos e ferramentas de Design Thinking a situações e problemas concretos.	40%
  Trabalho/Projeto Semestral - Design Challenge	Desenvolvimento integrado do processo de Design Thinking, incluindo investigação, definição do problema, ideação, desenvolvimento do conceito, prototipagem, testes, iteração, comunicação, apresentação e defesa do projeto.	40%