ISLA Santarém 13055

Business Strategy and Planning

• ApresentaçãoPresentation

  This course aims to provide students with an in-depth understanding of the essential concepts, theories, and practices related to strategic management and business planning. Throughout the course, we will explore the theoretical foundations of business strategy, the processes of strategy formulation and implementation, as well as the tools and techniques used in the strategic planning of organizations. This course will give students the ability to understand and analyze a company as a whole, articulating the various functions that comprise it with the trends of the environment in which it operates; the ability to use theoretical tools and analytical instruments that can be useful in business practice, particularly in terms of planning, implementation, and evaluation and control of strategy results. 
• ProgramaProgramme

  1. Basic concepts and strategy formulation 2. Firm’s analysis 3. Strategy definition and choice 3.1 Business strategy: low-cost strategy 3.2 Business strategy: generic strategy of differentiation 3.3 Strategy Company: Diversification 4. Implementation of the strategy 5. The organizational governance: 5.1 Anglo American 5.2 Model Germano-Japanese 5.3 Organizational Ethics 5.4 Corporate Accountability 6. Enterprises globalization 7. Strategic control 8. Performance management
• ObjectivosObjectives

  Objectives: O1. To present and develop the concepts, methodologies and tools for effective participation in the strategic management process; O2. To understand the different situations of strategic analysis, including the analysis of the environment, the industry and the stakeholders; O3. Use rational approaches to the identification and choice of alternatives including key competencies and strategy based on scale and non-scale; O4. Analyze issues and practices related to the implementation of chosen strategies; Skills and Competences: C1. Analyze the external business environment, industry analysis and competitiveness; C2. Analyze business and company strategies; C3. Design global strategies and their respective strategy control and performance management.
• BibliografiaBibliography

  Freire, Adriano (2020). Estratégia: Criação de Valor Sustentável em Negócios Tradicionais e Digitais. Bertrand Editora. Grant, R (2021). Contemporary Strategy Analysis, Blackwell Santos, Luis Alberto Alves (2022). Planeamento Estratégico e Gestão de Negócios (7ª Edição). Escolar Editora. Thompson, Strickland and Gamble. (2024). Crafting and Executing Strategy - The Quest for Competitive advantage. McGraw-Hill.
• MetodologiaMethodology

  Face-to-face: 1. Theoretical/practical classes: presentation of concepts and discussion of program content. 2. Flipped classroom methodology: The instructor provides videos and other documents in advance on the content to be covered in class. 3. Case studies: Resolution of cases proposed by the teacher on the topics presented in the videos/documents made available. Autonomous: 4. Consolidation of the content taught in class through additional research on the different topics covered and the development of supplementary work. The teacher provides feedback on the development of the proposed exercises in person or through the Moodle platform.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Avaliação curricular (contínua):

  1. Teste intermédio (individual).

  2. Exercícios práticos (grupo). Estudantes resolvem dois caos propostos pelo docente.

  3. Teste teórico/pratico final (individual).

  A classificação final é calculada através da fórmula Classificação Final = A1*0,2+ A2*0,4+A3*0,4.

  Avaliação final ou em época de recurso/especial [A]:

  Hipótese 1:

  A2. Exercícios práticos (grupo). O estudante realizou os exercícios práticos nos quais obtiveram avaliação positiva e ainda avaliação positiva na avaliação da componente individual.

  A1. Teste teórico/prático (individual). O estudante realiza este Teste em qualquer das épocas em que se submeta a avaliação.

  A classificação final é calculada através da formula [A]=A2*0,4+A1*0,6.

  Hipótese 2:

  O estudante não realizou/participou os exercícios de aula ou realizando obteve classificação negativa e/ou obteve classificação negativa na componente de avaliação individual.

  Avaliação Final, Avaliação em Época de Recurso/Especial (A): O estudante realiza o exame teórico-prático (A=100%) e é aprovado se obtiver uma classificação igual ou superior a 9,5 valores em 20.