ISLA Santarém 21576

Business on the Web

• ApresentaçãoPresentation

  The Web Business UC will explore the commercial transitions made via the Internet. The aim is to enable students to communication and implement online stores  
• ProgramaProgramme

  1. E-commerce 1.1 Business models 1.2 E-commerce platforms 1.3 Security, privacy, and ethics 2. Web marketing and advertising: strategies and technologies. 2.1 Email marketing 2.2 Social marketing, viral marketing, online advertising 2.3 Web performance and web analytics 3. Content creation 3.1 Information hierarchy and organization 3.2 Content styles for different channels
• ObjectivosObjectives

  The objectives of the course are: - Identify and describe the different business models on the Internet, selecting the most appropriate one for specific situations. - Create an Internet business based on existing platforms. - Describe and apply the main concepts and aspects associated with online marketing. - Apply website optimization techniques and use website effectiveness analysis tools.
• BibliografiaBibliography

  Adolhpo, C. (2012). Os 8 Ps do Marketing Digital: O Guia Estratégico de Marketing Digital. Lisboa: Texto Editora. Chleba, Márcio (2010). Marketing Digital: Novas Tecnologias e Novos Modelos de Negócio. Rio de Janeiro: Livreiro Virtual. Gabriel, Martha (2012). Marketing na Era Digital. São Paulo: Novatec. Laudon, K.C. & Traver, C. (2014). (10th ed.). E-Commerce 2014. Pearson  
• MetodologiaMethodology

  During classes, active methodologies will be used to make them more dynamic, with the aim of consolidating the knowledge acquired. Some of the methodologies are: gamification; PBL (Project Based Learning); flipped classroom; and case studies.  
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

   

  Descrição	Data limite	Ponderação
  Momento de avaliação teórica (Frequência)		35%
  Projeto Individual/Grupo		50%
  Atividades Letivas		15%