The tourism sector is one of the most dynamic and rapidly growing industries in the world, offering unique opportunities to create memorable and enriching experiences for visitors. In this context, the profession of tour guide is essential for connecting people with the culture, history, cuisine, and natural beauty of destinations, ensuring that every visit is educational, engaging, and memorable. The graduate program in Tour Guiding is designed to provide comprehensive and up-to-date training that prepares tour guides for a variety of contexts and areas of practice (ranging from culture to nature and the outdoors, adventure, gastronomy, and wine, among others), combining theoretical knowledge with practical skills essential for a successful career.

- Train professionals in the field of tour guiding. - Develop professional skills to work as a tour guide. - Manage operations related to welcoming, accompanying, and guiding visitors. - Apply knowledge of nature, culture, and other areas to provide enriching and memorable experiences. - Provide a deep understanding of the cultures, histories, and geographies of tourist destinations. - Use digital technologies and tools to improve the efficiency and effectiveness of work as a tour guide. - Organize guided tours tailored to visitors¿ profiles. - Implement sustainable practices and promote responsible tourism when planning and conducting guided tours. - Develop and execute digital marketing strategies to promote tourist destinations and products. - Manage risks and ensure visitor safety in various situations. - Respond to new challenges and opportunities in the guided tour sector.

- Tour guides. - Tourism entertainment managers and tourism entertainers. - Tourism product managers at tour operators and travel agencies. - Tour itinerary designers. - Travel bloggers and content creators. - Tourism consultants. - Tourism entrepreneurs. - Professionals and students in the tourism and tourism information sectors. - Others interested in the course topics.

The purpose of the Graduate Program in Tour Guiding is to contribute to the scientific and technical training and qualification of all those who wish to and need to acquire and/or deepen their knowledge and skills in order to better meet the demands of the organizations where they work, the job market, and the needs of society in the scientific areas covered by the program.

Hold a higher academic degree (bachelor¿s, master¿s, or doctoral degree) or a legally recognized equivalent. Perform duties related to the scientific areas of the program and/or work at institutions where training in these areas is increasingly necessary and urgent. Other interested individuals, with or without a higher education degree, who wish to acquire knowledge and skills in the technical and scientific areas of the program, as determined by the program¿s administration. Note: Candidates without a higher education degree will receive a certificate of completion for the specialized training program.

- Tour Guide. - Advanced Tourism Technician.