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Postgraduate in Commercial Management and Marketing

Candidaturas
Candidaturas
Direção
João Paulo Résio Farinha
joao.farinha@islasantarem.pt
Secretariado
Carla Sofia Nunes Alves Teixeira Leite
carla.alves@islasantarem.pt
Telefone
243305880
Grau: 
(Pós-Graduação)
  • Horas de contacto: 188.00
  • Créditos ECTS: 32
  • Requisitos de Graduação: 32
  • Língua: EN
  • Modo: Misto
Propinas e Emolumentos Tuition and Fees Tuition and Fees (2026/2027)
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Propinas e Emolumentos Tuition and Fees (2025/2026)
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Protocolos Estágio Internship Protocols

  • Plano de EstudosStudy Plan

    1º Ano / Common Core

    Semester

    ProgramECTS
    Attracting and Retaining Talent (Employer Branding)3 ECTS
    Change Management2 ECTS
    Commercial Law1 ECTS
    Commercial Management and Sales Force3 ECTS
    Digital Marketing / E-Commerce2 ECTS
    Market Studies3 ECTS
    Marketing Concepts1 ECTS
    Negotiation and decision-making techniques3 ECTS
    Organisational Behaviour2 ECTS
    Organizational Management2 ECTS
    Relationship Marketing and Consumer Behavior2 ECTS
    Strategic Management (from Definition to Implementation)2 ECTS
    Team Leadership and Motivation3 ECTS
    Team Management1 ECTS
    Time Management and Productivity Tools2 ECTS