ISLA Santarém 814

Traineeship

• ApresentaçãoPresentation

  The "Curricular Internship" course unit in the Higher Technical Professional Course in Digital Marketing and E-commerce at ISLA Santarém is integral for the practical integration of the knowledge acquired. Spanning 600 hours, this internship enables students to directly apply the skills developed throughout the course within a real work environment, fostering a direct connection between theory and practice. Conducted in the final semester, the internship presents a unique opportunity for students to experience the dynamics of the digital market and e-commerce, which are essential for their future professional careers. This course unit is therefore crucial for the development of a consolidated professional perspective, providing students with valuable experience that enhances their employability in the increasingly growing digital sector.
• ProgramaProgramme

  In the Curricular Internship of the Higher Technical Professional Course in Digital Marketing and E-commerce, the syllabus is geared towards the practical application of knowledge acquired in the classroom. During this period, students are placed in real work environments where they can develop and enhance their skills in digital marketing and e-commerce areas. The internship focuses on strengthening psychomotor domains, such as executing marketing campaigns and managing digital platforms, and affective domains, such as responding to challenges and effectively interacting with teams and clients. Students will have the opportunity to actively participate in creating marketing strategies, analyzing campaign performance, and optimizing online sales processes, thus solidifying their preparation for competent and reflective professional performance.
• ObjectivosObjectives

  In the context of the Curricular Internship for the Higher Technical Professional Course in Digital Marketing and E-commerce, the learning objectives focus on developing essential practical skills for working in the digital sector. Students are expected to gain profound knowledge about the dynamics of digital marketing and e-commerce, learning to apply marketing strategies in real contexts. The skills to be developed include the ability to plan, execute, and evaluate digital marketing campaigns, manage online content, and optimize communication on digital platforms. Additionally, students should enhance their competencies in data analysis to support strategic decisions and develop a critical view of the impact of their actions in the business environment. This internship also fosters the ability to work in teams and adapt to new challenges, preparing students for competent entry into the job market.
• BibliografiaBibliography

  [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)] [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)  
• MetodologiaMethodology

  In the context of the Curricular Internship in Digital Marketing and E-commerce, active pedagogical methodologies are essential for transferring theoretical knowledge into practice. The internship utilizes approaches such as project-based and problem-based learning, where students tackle real market challenges, allowing them to develop psychomotor and affective skills. Guided reflection and critical analysis are encouraged through feedback sessions with supervisors and mentors, promoting self-assessment and continuous improvement. These methodologies not only foster the practical application of knowledge but also enhance the students' ability to adapt to dynamic work environments, effectively preparing them for the demands of the digital and e-commerce markets.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  30
• NaturezaNature

  Mandatory
• EstágioInternship

  Não