ISLA Santarém 16449

Tourism Markets and Products

• ApresentaçãoPresentation

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• ProgramaProgramme

  1. introduction 1.1 Concept of tourist destination 1.2 Types of tourist destinations 1.3 Competitiveness of tourist destinations   2.           The tourist product 2.1 Concept, components and characteristics 2.2 From tourist resource to tourist product 2.3 The life cycle of the tourism product 2.4 Strategic tourism products in Portugal 2.5.         The new profile of the tourist consumer and the emergence of new tourism products   3.           The tourist market 3.1 Concept and elements of the tourist market 3.2 Criteria for segmenting the tourist market: socio-demographic, geographical and product type 3.3 Types of tourist market 3.4 Trends and challenges in tourism markets   4. Tourism product development strategy 4.1. Analysing trends and opportunities in tourism 4.2. Assessing the competitive environment 4.3 Identifying market niches and segmentation 4.4 Creating authentic and memorable experiences 4.5 Testing and evaluating pilot products 4.6 Marketing and commercialisation strategies
• ObjectivosObjectives

  Objectives: O1. To understand the concept and types of tourist destination and their importance in the tourism industry; O2. Define and explain the concept of a tourism product, including its key components and characteristics; O3. Identify the strategic tourism products in Portugal and discuss their contribution to tourism in the country; O4. Define the concept of the tourist market and its essential elements and assess current trends and challenges in tourist markets; O5. Develop strategies to create authentic and memorable experiences. Skills and Competencies: C1. Evaluate the importance of tourist destinations in the tourism industry, emphasising their role in attracting visitors; C2. Define and explain the concept of a tourism product and analyse how tourism resources are transformed into marketable tourism products; C3. Demonstrate the ability to evaluate the impact of strategic products on Portugal's tourist attractiveness.
• BibliografiaBibliography

  - Costa, C., Brandão, F., Costa, R. & Breda, Z. (eds.) (2014). Produtos e Competitividade do turismo na lusofonia - Vol II, Lisboa: Escolar Editora. - Silva, J. (2017). O Planeamento de Produtos turísticos. In Silva & Umbelino (Eds), Planeamento e Desenvolvimento turístico, pp.197-218. Lidel, Lisboa. - Turismo de Portugal, IP. (2017). Estratégia Turismo 2027. Lisboa: Turismo de Portugal. - World Tourism Organization [UNWTO] (2011). Handbook on tourism product development. Madrid: UNWTO. - World Tourism Organization [UNWTO] (2018). A Practical Guide to Tourism Destination Management. Madrid: UNWTO.
• MetodologiaMethodology

  1) Theoretical-practical teaching: Presentation of concepts and discussion of the syllabus. 2. Laboratory practice: Technical visits that provide a direct and immersive experience, allowing students to observe, interact and learn from professionals and environments in the tourism sector; Research into tourism markets and products; Critical analysis of case studies related to tourism markets and products and debate; Development of innovative tourism products that solve problems and gaps in the tourism market. 3. Simulated practice: Activities that allow students to explore real-world situations related to the identification and development of tourism products, applying theoretical concepts and developing skills. 
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

  Exemplo:

  Descrição	Data limite	Ponderação
  Teste escrito	16/12/2025	30%
  Trabalho 1	28/10/2025	20%
  Trablho 2 (relatório + defesa)	06/01/2026	35% (20%+15%)
  Trabalho em aula		15%

   

  Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...