ISLA Santarém 1005

Strategic Management

• ApresentaçãoPresentation

    
• ProgramaProgramme

  1. Concepts and strategy formulation 2. Analysis of the organization 3. Definition and choice of strategies 3.1 Business strategy: low-cost strategy 3.2 Business strategy: generic differentiation strategy 3.3 Company strategy: diversification 4. Strategy implementation 5. Organizational governance: 5.1 Anglo-American model 5.2 German-Japanese model 5.3 Organizational ethics 5.4 Corporate responsibility 6. Globalization of companies 7. Strategic control 8. Performance management
• ObjectivosObjectives

  Present and develop concepts, methodologies, and tools for effective participation in the strategic management process. Provide information on the different situations of strategic analysis, including analysis of the environment, industry, and stakeholders. Analyze issues and practices related to the implementation of chosen strategies. Develop skills that enable the analysis of business and corporate strategies and the design of global strategies and their respective strategy control and performance management.
• BibliografiaBibliography

  António, N. (2015) Estratégia Organizacional – do Posicionamento ao Movimento, Edições Sílabo. Rodrigues J. (2012) Estratégia Organizacional do negócio à ética. Escolar Editora. Thompson, Strickland and Gamble. (2013). Crafting and Executing Strategy - The Quest for Competitive advantage, McGraw-Hill. Grant, R (2012). Contemporary Strategy Analysis, Blackwell
• MetodologiaMethodology

  Active Methodology - Project Base Learning
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

   

  Descrição	Data limite	Ponderação
  Trabalhos em contexto de aula (6)		20%
  Momento de Avaliação I (Trabalho em Grupo)		30%
  Momento de Avaliação Final (Trabalho em Grupo) + Projeto final Escrito		50%
  (...)