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ISLA Santarém 189

Seminar

Business Management
  • ApresentaçãoPresentation
      
  • ProgramaProgramme
    The program matic contents will be diversified, according to the scientific developments of the moment and their importance for the Management Sciences covering, among others, the following areas / themes: 1. Accounting and Taxation: Taxation of companies. International taxation. Management control systems. 2. Strategy and international business: Corporate strategy. Sustainability of international business. 3. Business Finance: Analysis of the financial system. Business financing and venture capital. 4. HR management. Persuasion and negotiation. Leadership and management of change. HR management in a global context. 5. Marketing: Brand management. Consumer behavior. Digital marketing. Distribution Channels. Intercultural issues in the context of marketing. Pricing strategies. 6. Digital Business: Digital Business Strategy. E-Commerce. E-Business. Biga Data.
  • ObjectivosObjectives
    O1. Promote the acquisition of deep-level knowledge and skills in areas emerging from management; introduce elements of study and reflection on current subjects not included in the other disciplines, through the use of specialists in different areas, to be defined in each year, in view of the evolution of scientific knowledge and its importance for the management and competitiveness of companies. O2. Develop advanced methodologies for applied research. At the end of the curricular unit the students should be able to: C1. Discuss the main conceptual frameworks in the field of Management; C2. Demonstrate advanced skills in the development of scientific papers.  
  • BibliografiaBibliography
    Dependente dos temas a tratar e definida em cada sessão. O docente responsável pela unidade curricular com a colab oração dos especialistas que intervém nas sessões indicará aos estudantes a bibliografia a consultar.  
  • MetodologiaMethodology
    1. Presentation and discussion of themes in sessions during which invited experts will develop the proposed themes. 2. The different activities will be developed using different strategies, based on a constructivist teaching/learning process. Hence, tutorial methodologies based on monitoring and reflection/action/integration of knowledge are preferred.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    8
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não
  • AvaliaçãoEvaluation

    Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    dd-mm-yyyy

    30%

    Portfolio

    dd-mm-yyyy

    40%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...