ISLA Santarém 7093
Research Methods
Commercial Management
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ApresentaçãoPresentation.The course characterizes and describes types of research, identifies information gathering techniques, analyzes variables and stages of the research process, and structures a research project, enabling students to evaluate methods and techniques in social sciences, articulate theory and practice in data collection and processing, and develop research tools appropriate to social issues.
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ProgramaProgramme1. Research in the social sciences 1.1 Scientific knowledge and other forms of knowledge 1.2 Scientific research 1.3. The means of scientific research 1.4 Research process 1.5 The process of scientific knowledge production 1.6 The practice of science 2. Research in the social sciences 2.1 Types 2.2 Models 2.3 Perspectives 2.4 Types of research in social sciences 3. Research methodology in social sciences 3.1 Methodology in the study of behavior 3.2 Stages of the research process 4. Ethical considerations in research 5 Qualitative and quantitative research practices 5.1 Observation techniques 5.2 Interview surveys 5.3 Questionnaire surveys 5.4 Sampling techniques 6. Use of AI: support for problem formulation, literature review, ethics, and academic integrity. 7. Research methodology, research report, writing, and presentation of scientific papers.
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ObjectivosObjectivesObjectives: O1. Characterize a research O2. Describe different types of research O3. Identify the different techniques of gathering information O4. Analyze the variables to be considered in research as well as its rolls. O5. Make a collection of data to guarantee the validity of empirical results O6. Evaluate the steps and procedures of a research O7. Design an investigation project by defining and clarifying the problem to be investigate Skills and Competencies: C1. Evaluate different methods and techniques of research in social sciences. C2. Articulate the theories and techniques in data collection and data processing, expressing a critical sense in the selection of appropriate contributions. C3. Develop and implement research tools in the social issues
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BibliografiaBibliographyAmerican Psychological Association (2019). Manual de Publicação da APA (7.ª Edição). Artmed Clark, T., Foster, L., Sloan, L., & Bryman, A. (2021). Bryman’s social research methods. Oxford University Press. Creswell, John (2021). Projeto de pesquisa. Método qualitativo Quantitativo e Misto, Bookman. Foroudi, P. & Dennis, C. (2024). Researching and Analysing Business, Research Methods in Practice. Routledge. Gonçalves, S., Marques, C. G., Gonçalves, P. (2021). Manual de Investigação Qualitativa, Conceção, análise e aplicações. Pactor. Schindler, P. (2021). Business Research Methods. McGraw Hill.
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MetodologiaMethodologyIn-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Case study-based learning. Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.
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LínguaLanguagePortuguês
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TipoTypeSemestral
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ECTS4
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NaturezaNatureMandatory
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EstágioInternshipNão
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AvaliaçãoEvaluation
A avaliação contínua será concretizada através dos seguintes elementos: - Uma prova de avaliação escrita, presencial, sem consulta (frequência) (50% da nota final). - Um trabalho prático, com uma ponderação global de 35% e um portfólio individual das fichas de exercícios (15%).
Os estudantes que não obtiverem aprovação, ou não se tenham submetido, à avaliação contínua, são sujeitos à avaliação final concretizada através de exame (100%).


