ISLA Santarém 15866

Marketing International Commerce

• ApresentaçãoPresentation

  The course covers international trade theories, market functioning, and international negotiation, analyzing cultural behaviors, internationalization policies, and international marketing, enabling students to engage in negotiations, intervene in the internationalization of companies, and implement marketing strategies in an international context.  
• ProgramaProgramme

  1. Introduction to international trade 2. Theories of international trade: 3. Indicators of International Trade 4. The international financial system 5: Strategies for internationalization of business 6. Internationalization strategies and international marketing; 7. Global consumption and local consumers: consumer behavior cross-cultural 8. Standardization, certification and approval of products in international trade 9. The control of international marketing decisions 10. The international marketing plan
• ObjectivosObjectives

  The objectives of the curricular unit are: O1. Identify the explanatory theories of international trade; O2. To publicize the functioning of international markets; O3. Provide students with knowledge related to the mechanisms associated with trading internationally; O4. Identify, analyze, understand patterns of behavior with cultural influences in each market in he international context; O5. Discuss the implementation policies of internationalization; O6. Identify the aspects related to marketing decisions in an international context. At the end of the curricular unit students should be able to: C1. Interpret and act before the various habits and business practices in each market in the international context; C2. Intervening at the level of internationalization of companies and design policies to promote internationalization. C3. Analyze and implement international marketing strategies.
• BibliografiaBibliography

  Cateora, P., Graham, J., Gilly, M., Money, B., & Cateora, G. (2024). International Marketing (19th ed.). New York: McGraw-Hill Higher Education. Doodle, I., Lowe, R. & Kenyton, A. (2022) International Marketing Strategy: Analysis, Development and Implementation (9th ed.). Gillespie, K & Swan, S. (2022). Global Marketing. Routledge. Hampshire: Cengage Learning EMEA. Hollensen, S. (2021). Global Marketing (8th ed.). Harlow: Pearson
• MetodologiaMethodology

  In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  7
• NaturezaNature

  Mandatory
• EstágioInternship

  Não
• AvaliaçãoEvaluation

  Avaliação curricular (contínua):
  A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
  Fórmula de cálculo:
  - Trabalho de Pesquisa - 50%
  - Teste – 50%
  Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
  Avaliação final:
  Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.