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ISLA Santarém 13055

Business Strategy and Planning

Business Processes and Operations Management
  • ApresentaçãoPresentation
    The course develops analytical and strategic formulation skills, addressing the external environment, industry, and stakeholders, enabling students to design, implement, and control business and company strategies aligned with competitiveness and organizational performance management.
  • ProgramaProgramme
    1. Concepts and strategy formulation 2. Organizational analysis 3. Strategy definition and selection 4. Strategy implementation 5. Organizational governance 5.1 Anglo-American model 5.2 German-Japanese model 5.3 Organizational ethics 5.4 Corporate responsibility 6. Globalization of companies 7. Strategic control 8. Performance management
  • ObjectivosObjectives
    Objectives: O1. To present and develop the concepts, methodologies and tools for effective participation in the strategic management process; O2. To understand the different situations of strategic analysis, including the analysis of the environment, the industry and the stakeholders; O3. Use rational approaches to the identification and choice of alternatives including key competencies and strategy based on scale and non-scale; O4. Analyze issues and practices related to the implementation of chosen strategies; Skills and Competences: C1. Analyze the external business environment, industry analysis and competitiveness; C2. Analyze business and company strategies; C3. Design global strategies and their respective strategy control and performance management.
  • BibliografiaBibliography
    Freire, Adriano (2020). Estratégia: Criação de Valor Sustentável em Negócios Tradicionais e Digitais. Bertrand Editora. Grant, R (2021). Contemporary Strategy Analysis, Blackwell Santos, Luis Alberto Alves (2022). Planeamento Estratégico e Gestão de Negócios (7ª Edição). Escolar Editora. Thompson, Strickland and Gamble. (2024). Crafting and Executing Strategy - The Quest for Competitive advantage. McGraw-Hill.  
  • MetodologiaMethodology
    In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Case study-based learning. 3. Flipped classroom Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.  
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    4
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não
  • AvaliaçãoEvaluation

    A avaliação contínua será realizada através de teste teórico (50%) e trabalho prático (50%); 
    Os estudantes que não obtiverem aprovação, ou não se tenham submetido, à avaliação contínua, são sujeitos à avaliação final concretizada através de exame (100%).